Core Spaces
Core Spaces | Hub LA Figueroa
The Core ecosystem includes student housing, build-to-rent single family homes, and ancillary businesses. We design and build places where people can live in surprising new ways, free from old obstacles and limitations. As an In-House Designer at Core Spaces I have worked on print, digital, campaigns, promo, large scale design and even art direction with our final photography photoshoots.
Brand Statement | Hub LA Figueroa
LA. La-la land. Tinseltown. In a city where any dream is possible, Hub Figueroa LA is your spot to make them real. This is where the curious and the artful are at home, and wild new ways of thinking and living come natural. Itʼs a community that gives you the space to find your own scene and tell your own story. Where ideas flow and connect, billowing out in incredible new directions. Thatʼs the flag we fly, a brilliant tapestry that stirs the worldʼs imagination and inspires a touch of this makerʼs paradise in everyone.
Brand | Standard Logo and Localized Shield. This shield was meant to embody the flow of waves known to Los Angeles with an ode to the retro inspiration seen throughout the property.
Brand Colors | These colors were selected based on inspiration from design look books, renderings, and inspiration taken from the architecture samples.
Print Collateral
Giveaway Flyer
Flyer
Large Scale Window Wraps
Bronco Design Wrap | Showcasing a collaboration of Hub LA Figueroa & Hub LA Coliseum. This Bronco is meant to be driven around campus to give future residents rides to tour the property, promotions and for outreach events.
Promo
Final Photo and Video | Responsible for project management of photography and short-form video production, including the creation of pre-shoot checklists and the development of visual direction for stills and lifestyle imagery. Supports behind-the-scenes tasks during new development photoshoots and creates storyboards to guide art direction for professional photography sessions.