Background
Blood Sweat and Fears is an interactive running app that is driven by fear and endurance to get you through each level of an apocalypse. This app is meant to keep you entertained, motivated and on your toes. This radio play series drops you into the heart of an action story and will give you directions as to what route and motions are needed to advance to the next level and remain alive. As formally named Apocalypse Survival Training by Londoner Adele Kirby and company Imaginactive Ltd., this startup was in need of a name that would be eye-catching and creative and still integrate what the app stands for.
Objective
1. Create a new name that will merge our idea simple with a fun twist.
2. Combine the new name with a logo that makes our concept memorable.
3.Find ways to implement what product can be sold along with our app and ways for our users to show their passion and outcomes of the app.
Deliverables
1. New Name
2. Logo
3. Branding Collateral
Target Audience
1. The primary target audience is people of ages starting at 16 to their mid thirties.
Redesign
Color Palette
Apparel
